About the event
Volatile market conditions and changing consumer behavior, especially in the last few months, have struck businesses around the world like a bolt from the blue forcing them to adopt strategies that were months or years away in their timeline. Pakistan was no exception to this global trend. In these unwarranted and testing conditions, the onus fell on the leadership to take decisions that would determine the future of these affected organizations. Informed decisions can only be taken when a leader has more insights or business intelligence and to be able to get those specific insights, data needs to be brought into the picture to allow organizations to understand both the internal and external factors that could influence the path they take going forward. Just a few months back, the world was creating 2.5 quintillion bytes of digital data. According to IDC, by 2025, the worldwide data is expected to grow 61% to 175 zettabytes from 33 zettabytes, with as much of the data residing in the cloud as in data centres.